For over 25 years, Focus has been delivering customized solutions for franchises, independent, and buy-here-pay=here dealerships. We guarantee to increase your sales by 25% or you get your money back - 100% guaranteed!
Discover the power of Direct Response Advertising with Focus - your one-stop marketing and advertising solution for automotive. With consumer data from over 150 U.S. markets, we are the only marketing agency with our own first-party data. Our collective data allows us to more accurately forecast the results of your advertising before it happens and create predictive models based on those results. Whether you're looking to buy leads or create a campaign, we have a solution for every dealership no matter the budget. Make your advertising dollars go further, get a better quality customer, and sell more cars with Focus.
AUTOMOTIVE LEADS
DIRECT RESPONSE LEAD GENERATION
For over 25 years, Focus has been generating automotive leads. Starting in television, we have been generating leads before the internet. Currently, we generate leads through multiple mediums with creative that allow us to hyper-analyze results. Stop wasting money on over-sold internet leads and get better quality leads in exclusive territories with Focus. Learn More about Focus Leads.
SOCIAL MEDIA/DIGITAL ADVERTISING
(FACEBOOK/META/INSTAGRAM)
With 90% of the population on social media, it stands as an unrivaled powerhouse for your marketing strategy. Our social media experts have managed millions in ad budget and have accounted for billions in revenue. Learn more about Focus Social Media Advertising.
TV ADVERTISING
With over 25 years of first party data, Focus is able to track the performance of every television ad we run. Build brand awareness and generate more sales from consumers who trust your brand based on familiarity.Learn more about Focus Television Advertising.
SEM ADVERTISING
(GOOGLE & CPC CAMPAIGNS)
Maximize your marketing strategy with Search Advertising - the most profitable and easiest way to reach customers. Hyper target your audience, test smaller budgets, and generate more sales today. Learn more about Focus Search Engine Marketing.
YOUTUBE ADVERTISING
Users who both see and hear your ads experience higher brand awareness, higher ad recall, and higher consideration than those who only see or only hear your ads. Focus uses YouTube with Google SEM to generate leads and improve SEO. Learn more about Focus YouTube Advertising.
THE NEW GENERATION OF SPECIAL FINANCE
SUBPRIME LEADS
Get prepared for your phones to ring with Focus Subprime Special Finance Leads. Expand your customer base and increase sales with eager buyers who are often underestimated. Learn more about Focus Special Finance and Subprime Leads
HIGH CONVERTING CUSTOMIZED
LANDING PAGES
Get better quality customers with our highly converting, custom landing pages. Our landing pages have conversion rates that exceed 70%. Yes, you read that right - 70%! Learn more about Focus Customized Landing Pages.
Over-the-Top streaming advertising offers precise audience targeting and engaging, non-skippable content delivery that results in improved viewer engagement and an higher ROI.Learn more about Focus OTT Advertising.
BDC SERVICES
Need help with BDC or inbound calls? Our full service BDC staff is dedicated to boosting your show rate and sales all while providing exceptional customer service. Learn more about Focus BDC.
DIRECT MAIL
Include direct mail in your marketing strategy to yield higher response rates with targeted, tailored, and tangible messages. Learn more about Focus Direct Mail.
"Focus took our store from 39 to 139 cars in one month. These leads are like crack. I need my leads!"
JACKSONVILLE HYUNDAI DEALER
AN AGENCY THAT'S FOR THE DEALERS
CAMPAIGN FEATURES & SERVICES
Our primary goal is to help you and your team sell cars, which is why all of our features are included with every campaign. Having decades of experience in automotive, our diverse team of marketing, tech, and creative professionals actively work to create products and tools that are proven to sell more cars. The combination of our teams knowledge and tools have generated over $1B in revenue for our clients - with most clients experiencing a cost per car sold of $500 or less.
PRODUCTION SUITE
Our in-house production suite allows us to create custom, produced video ads with up to date incentives and offers every month.
CO-OP SUBMISSION
Most Focus campaigns are
Co-Op/RDA eligible. We prepare your documents and even help with submissions.
CRM INTEGRATION
We work with all CRM providers and send all leads/customer data instantly to your CRM.
SPARK
Connect to leads within seconds of a form submission with Spark - coming standard with every Focus campaign.
CRM SOURCING
Having issues with your lead sourcing? Let us help get your CRM organized with CRM sourcing.
DEALERSHIP CRM
Don't have a dealership CRM? All Focus clients get access to a personal CRM dashboard to work leads..
DEALER SUPPORT
Our team is always here for you. Whether you prefer phone or e-mail support, we pride ourselves on giving you exceptional customer service promptly.
COMPETITOR ANALYSIS
Stay ahead of your competition with a Competitor Analysis. We are able to see who your competition is, what their ads look like, how much money they spend, and where they spend it.
"Our store spends over $100,000 a month with Focus and sells 150 cars in a location that never sold cars."
BALTIMORE CHEVROLET DEALER
AN AGENCY THAT'S FOR THE DEALERS
INTEGRATIONS & CUSTOM SETUP
Have a custom or complex set up? We work with all providers to make sure you get customer information directly into your CRM. Plus, we help with lead sourcing to ensure your CRM reports are accurate. Don't have a CRM? Don't worry - every Focus client gets access to their own CRM for FREE!